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At the age of 35 and after 15 years of working full time as an artist, Patricio Robles Gil founded Agrupación Sierra Madre, S.C. in May 1989 with one thing in mind: a commitment to put into practice conservation marketing concepts to help restore Mexico’s wildlife and wilderness.

Twenty-three years later the outcomes are many and diverse. Sierra Madre consists of a group of partners who offer advice on environmental matters to corporations, government agencies, institutions, museums, universities, NGOs and many other interested parties working towards nature conservation. In the late 1980s, Sierra Madre was the pioneer in involving and obtaining funds from the private sector for this important issue at a time when financing conservation of the natural world was not a priority for the Mexican public.

Sierra Madre’s world-famous editorial arm has produced over 35 books, numbering millions of copies, on conservation initiatives that have helped set governments’ environmental agendas. The group’s wide-ranging initiatives have helped launch national campaigns to protect endangered ecosystems and animals such as the Lacandon rainforest, El Triunfo cloud forest, the jaguar, the desert bighorn, the vaquita porpoise and more. In 1995 SM opened ten natural product shops to help raise awareness within Mexican society.

1997 Agrupación Sierra Madre, Mexico City offices. A group of photographers, editors, businessmen, writers, filmmakers, designers, scientists and friends, all partners in a commitment to help preserve Mexico's extraordinary biodiversity. Photograph of some of Sierra Madre's friends: Antonio Bolívar, Michael Calderwood, Lucila Clave, Jaime Corcuera, Mónica Del Villar, Rafael Doniz, Fulvio Eccardi, Martín García Urtiaga, Fabricio Feduchi, Mario Padilla, Rodolfo Patrón, Patricia Rojo, Alberto Ruy Sánchez, Bob Shalkwick, José María Trillas, Ignacio Urquiza, Enriqueta Velarde, Mariana Yampolski, Deogracias Yarza and Eduardo Zapata.

  Sierra Madre’s first initiative was the 1990 UNIDOS PARA LA CONSERVACIÓN monthly appointments calendar. Through this publication, companies, museums and other entities were invited to participate in a campaign to protect “The Great Islands Area of the Gulf of California” (La región de las grandes islas del golfo de California). The Biology Institute of the National Autonomous University of Mexico (UNAM) was responsible for the research and a small percentage of the calendar’s sales went toward this initiative. The cover photo—an elegant tern with chick on Rasa Island—was shot by Fulvio Eccardi.

During the first five years of its existence, Sierra Madre launched an annual campaign to help protect a different ecosystem, for which a research unit or NGO working in the area was selected. Besides the financial donations, Sierra Madre produced a booklet to help our partners publicize their work and communicate each region's importance in order to raise the necessary funds. These are some of the printed material that where produced at the time for this purpose.

  "Conservation of the Great Islands Area of the Gulf of California"
This booklet is based on the research program for the protection and disclosure for the Great Islands Region in the Gulf of California. Made by the UNAM – "Universidad Nacional Autónoma de México".

The Region of the Great Islands is situated in the northern Gulf of California, Mexico. It contains 22 islands and islets. Due to their complex underwater topography and different geological ages, this region forms one of the most primitive ecosystems of the planet and each of its islands is essentially a single biological unit. The booklet presents a resume of the biological and geographic richness of the region, the issues and impact of human activities in the area and the efforts proposed for its conservation.

Download the booklet (language: Spanish, format: .PDF)
  "The Lacandona Jungle"
In its second year of activity Sierra Madre raises the biological significance of the Lacandona Jungle, located in the eastern state of Chiapas - Mexico, through its "UNITED FOR CONSERVATION" campaign.

In an effort for the conservation of the Lacandona Jungle this booklet collects information about its biological diversity and its importance as well as the conservation actions proposed through a joint effort among more than 72 companies and institutions. Including the Centre for Ecology at the Autonomous University of Mexico, Conservation International Mexico, Fundamat and the Institute of Natural History in Chiapas, in coordination with federal and state governments.

Download the booklet (language: Spanish, format: .PDF)
  "Holistic Management of the Natural Resources"
In its third year of activity, through the "UNITED FOR CONSERVATION" campaign, Sierra Madre brought together over 70 companies and institutions to support the "Foundation for Holistic Resource Management" in the project for conservation of deserts and grasslands in the northern of Mexico, representing 60% of the territory.

This booklet describes the causes of desertification of land in arid climates, soil erosion and the decreased retention of water by the land; as well as the alternatives to get results focused on solving ecological and socio-economic problems of the field.

Download the booklet (language: Spanish, format: .PDF)
  Cloud Forest "El Triunfo"
In 1993, through the campaign " UNITED FOR CONSERVATION ", Sierra Madre supported the activities of the Institute of Natural History in Chiapas carried out in "El Triunfo" Chiapas - Mexico, declared a Biosphere Reserve in 1990.

The cover of the booklet presents the artwork "Quetzal" donated by Robert Bateman, made especially for " Unidos para la Conservación A.C." for the conservation of this bird.
The booklet presents information about the biological diversity and importance of the reserve and its role in the economic development of the country; as well as the threats it faces. It also describes the research and community actions made for the conservation of the region supported by more than 60 companies committed for the conservation of Mexican ecosystems.

Download the booklet (language: Spanish, format: .PDF)

Because of Sierra Madre’s success designing and producing environment-related printed material, several governmental institutions have contracted its services, for instance, the first promotional publication of the National Commission for the Knowledge and Use of Biodiversity (CONABIO), the booklet Initiative de conservation des oiseaux de L’Amérique du Nord” (North American Bird Conservation Initiative) for the North American Commission for Environmental Cooperation, and the U.S. Fish and Wildlife Service’s report “Wildlife without Borders - Mexico Program”.

The most ambitious of these undertakings has been CEMEX's wilderness conservation initiative. Sierra Madre and Unidos para la Conservación have advised this global corporation for over 18 years, the final outcome of which was the purchase, restoration and commitment to protect in perpetuity one of North America's wildest, most diverse ecosystems: El Carmen Sky Island Ecosystem on the border of Big-Bend National Park.


Sierra Madre launch in 1990 a campaign that call Unidos para la Conservacion to created awareness about Mexico's most endanger ecosystems, in September of 1992 the campaign evolve into a conservation organization with the same name.

Since then Patricio Robles Gil has been the President of Unidos para la Conservacion AC and involve the organization in the protection of wild species and large Ecoregions. In twenty years UPC has work with other NGO'S and Institutions in the research, management and conservation of Jaguars, Desert Bighorn Sheep's, Quetzals, Manatees, Golden Eagles, Blue Whales, Black Bears, Vaquita Porpoise, American Flamingos, Mexican Wolves, Tufted Jays, Teporingo Rabbit, Maroon-fronted Parrots, Monarch Butterflies, Prairie Dogs, Sea Birds, Sea Turtles and Pronghorns.

In 2001 UPC launch a campaign for "The Last Wild Refuges" areas that Mexico shear with neighboring countries that have secure in part the original wilderness. Tree major ecoregions where selected, together they treasures Mexico's extraordinary Biodiversity.
First, the Baja California Peninsula, de Sonora Desert and the Gulf of California.
Second, the Sky Islands and Parries of the Chihuahuan and Coahuilan Deserts.
Third, the Mesoamerican Tropical forest.

In 2009 UPC work with The Wild Foundation to bring the Nine World Wilderness Congress WILD 9 to Merida Mexico. UPC was the local partner in this initiative that gather 2000 delegates from 60 countries. See the outcomes in WILD 9.

Since WILD 9, UPC is helping The Jane Goodall Institute to launch in Mexico there Roots & Shoots Program. In alliance with Para Nosotros Las Mujeres a Nacional Foundation from the Group Vasconia, the partners have train young woman on how take care of their Natural Resources in the southern Yucatan Rain Forest.

© 2011 Patricio Robles Gil. All rights reserved.
Every photograph on this site is available signed and numbered.
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